Email marketing for proptech companies
Lead generation for proptech companies, and you only pay per lead
Every week we email facility managers, heads of asset management, property developers and real estate operations directors across Europe, from your own address. You pay only for companies that show interest.
Real estate and facilities teams do not go looking for new software until an old process visibly breaks: a missed compliance deadline, a building that underperforms on energy, or a portfolio that outgrew the spreadsheet tracking it.
No monthly fee. If nobody replies, you pay nothing.
Who we reach for you
- Facility managers
- Heads of asset management
- Property developers
- Real estate operations directors
- CIOs at real estate companies
What comes out of it: a pilot with a facilities or asset management team replacing a manual, spreadsheet-driven process.
Why this works for proptech companies
The buyers you want are not searching for you. They work with who they know.
A buyer who is actively searching finds you, and every competitor. Facility managers and heads of asset management mostly are not searching: they buy from a shortlist of suppliers they already know. Getting onto that list is the game.
A short, personal email does that: who you are, what you do and why it matters to them. Whoever needs it now writes back. Whoever does not, knows where to find you later.
Buyers sit across asset management, finance, sustainability and IT, and a purchase usually needs several of them to agree. Ads rarely reach the right combination of people at the same time; a direct email to each stakeholder, framed around the operational problem, does.
What you get
- We find the companies and decision-makers, verify the addresses, and write and send the emails
- You only pay for replies in which a company shows interest
- You see every reply in your own client portal and reject anything that is not a real lead
How it works
- Week 1
Define the audience
We agree which companies you want to reach, in which countries and which roles. We find the addresses to match.
- Week 2
Warm up the domain
A new mailbox cannot send hundreds of emails on day one. We build it up gradually, otherwise your emails end up in spam.
- From week 3
First emails go out
The campaign starts running. The first replies usually come in within a week or two.
- Ongoing
You review
Every interested reply appears in your client portal. Anything that is not a real lead, you reject and do not pay for.
What a deal looks like for PropTech
- A pilot with a facilities team replacing a spreadsheet used across a growing portfolio
- An energy monitoring contract after a building underperforms against a compliance target
- An asset management deal for a real estate company standardising tools across multiple sites
Frequently asked questions
Why does proptech need more than one contact per company?
A purchase usually needs agreement across asset management, finance, sustainability and IT. We reach each of the relevant roles at a company, not just one, so the conversation does not stall with a single contact.
Which real estate buyers do you focus on?
That depends on who buys your product: owners and managers of office, retail, industrial or residential portfolios, developers, or facility management companies. We agree the exact focus with you before the campaign starts.
Isn't this just spam?
No. We only email businesses, never consumers, and only businesses where we can explain why what you sell is relevant to them. The emails are short, personal and about their situation. Anyone who is not interested does not get a second sequence, and unsubscribing takes one reply.
What counts as a lead, and what does not?
A lead is a reply in which a company says it is interested in what you offer: a request for a demo, a price or a call, or a concrete question about working together. A rejection, an automatic reply, the wrong person or a question that goes nowhere does not count. You do not pay for those.
What if I do not think a reply is a real lead?
Then you reject it in your client portal with one click. You have five working days to do so. A rejected reply is not charged.
What does a lead cost?
It depends on who you want to reach. HR directors in one country are quicker to find than purchasing managers at automotive suppliers across Europe, where the right person has to be found at every company. On the call we give you a fixed price per lead in writing, before anything starts. It does not change during the campaign.
Everything about the service is on the email marketing page, more questions on the FAQ page.
Related industries
Get in touch
See whether we can reach your buyers
Leave your name and email address. We call you to hear which markets you sell into and which companies you want to reach.
Rather call? That works too. You speak to the people who do the work.
- Send the form, or call us.
- Within one working day we reply with a proposed time.
- After the call you get a written proposal with a fixed price. Then you decide.