Email marketing, pay per lead
Reach the companies you want to win, not just the ones that find you
Every week we email the people who decide at companies that fit what you sell. You only pay for replies from companies that show interest.
No monthly fee. If nobody replies, you pay nothing. The exact price per lead is agreed up front and depends on who you want to reach.
What you get
from €75,- per lead
- We find the companies and the people who decide, verify the addresses, write the emails and send them
- You only pay for replies in which a company shows interest
- You see every reply in your own client portal and reject anything that is not a real lead
How it works in practice
Inbound only works when someone happens to be looking. Outreach turns that around: we contact companies that fit what you sell, whether they were already searching or not. Think of the founders, managing directors and heads of department who sign off on a purchase like yours.
We handle all of it: finding the companies, finding the right person, verifying the addresses, writing the emails and the follow-up. All you do is reply to whoever writes back.
A reply counts as a lead when the company says it is interested: a request for a demo, a price or a call. A rejection, an automatic reply or the wrong person does not count, so you do not pay for it. Every reply lands in your client portal with the full text. If it is not a real lead, you reject it with one click. You have five working days to do so.
The campaign runs on your own domain and mailboxes, separate from ours. That way your sender reputation never gets mixed with that of other clients.
Not included
- Emailing consumers (not allowed without consent, and it does not work here anyway)
- Guaranteed numbers of replies
Better clear up front than a discussion afterwards.
How it works
- Week 1
Define the audience
We agree which companies you want to reach, in which countries and which roles. We find the addresses to match.
- Week 2
Warm up the domain
A new mailbox cannot send hundreds of emails on day one. We build it up gradually, otherwise your emails end up in spam.
- From week 3
First emails go out
The campaign starts running. The first replies usually come in within a week or two.
- Ongoing
You review
Every interested reply appears in your client portal. Anything that is not a real lead, you reject and do not pay for.
Per industry
Who we reach for you, per industry
An HR-tech company sells to different people than a fintech lender. Per industry you can see who we contact and what kind of deal comes out of it.
- Lead generation for HR-tech companies
- Lead generation for logistics software companies
- Lead generation for ERP and CRM software companies
- Lead generation for cybersecurity and compliance companies
- Lead generation for fintech and lending companies
- Lead generation for risk and compliance firms
- Lead generation for tax advisory firms
- Lead generation for corporate law firms
- Lead generation for executive search firms
- Lead generation for management consultancies
- Lead generation for corporate training companies
- Lead generation for M&A advisory firms
- Lead generation for contract manufacturers
- Lead generation for industrial automation companies
- Lead generation for commercial construction companies
- Lead generation for waste and recycling companies
- Lead generation for fleet management companies
- Lead generation for EV charging companies
- Lead generation for automotive aftermarket companies
- Lead generation for automotive suppliers
- Lead generation for private clinics
- Lead generation for medical device companies
- Lead generation for biotech companies and CROs
- Lead generation for premium DTC brands
- Lead generation for B2B wholesalers
Frequently asked questions
Isn't this just spam?
No. We only email businesses, never consumers, and only businesses where we can explain why what you sell is relevant to them. The emails are short, personal and about their situation. Anyone who is not interested does not get a second sequence, and unsubscribing takes one reply.
What counts as a lead, and what does not?
A lead is a reply in which a company says it is interested in what you offer: a request for a demo, a price or a call, or a concrete question about working together. A rejection, an automatic reply, the wrong person or a question that goes nowhere does not count. You do not pay for those.
What if I do not think a reply is a real lead?
Then you reject it in your client portal with one click. You have five working days to do so. A rejected reply is not charged.
Why does the price per lead say "from"?
Because some audiences take more work than others. A list of HR directors in one country is quicker to build than a list of purchasing managers at automotive suppliers across Europe, where the right person has to be found at every company. The price starts at €75,- per lead and is fixed before the campaign starts; it does not change after that.
Do I pay anything if nobody replies?
No. There is no monthly fee. You only pay per reply in which a company shows interest, and only if you have not rejected that reply.
Which countries can you reach?
Businesses across the European Union. Which countries, industries and roles you want to reach is something we agree before the campaign starts.
Why does it take a few weeks before the first emails go out?
A new mailbox that sends hundreds of emails straight away ends up in spam. So we warm the address up gradually first. That takes one to two weeks, and it is the difference between emails that arrive and emails nobody sees.
Does the campaign run on your address or mine?
On yours. The campaign runs on your own domain and mailboxes, separate from us and from other clients. That way your reputation as a sender never gets mixed with anyone else's.
Do I need to do anything myself?
One thing: reply to whoever writes back. We find the companies, verify the addresses, write the emails and send them. Every interested reply lands in your client portal, with a suggested answer that you can edit and send yourself.
More questions are answered on the FAQ page.
Get in touch
First, let's see whether this works for your company
Leave your name and email address. You will hear from us within one working day, without obligation.
Rather call? That works too. You speak to the people who do the work.
- You send this form, or simply call.
- Within one working day you get a reply with a proposed time.
- After the call you get the price per lead in writing. Only then do you decide.