Lead generation for HR-tech companies, and you only pay per lead
Every week we email HR directors, Heads of People, payroll and HR operations leads and talent acquisition managers across Europe, from your own address. You pay only for companies that show interest.
Most HR and payroll tools get replaced quietly, after a merger, a new compliance rule or a hiring spree the spreadsheets could not keep up with, not because someone happened to search for a new one.

Who we reach for you
- HR directors
- Heads of People
- Payroll and HR operations leads
- Talent acquisition managers
- COOs at growing companies
What comes out of it: a demo with a company that has outgrown spreadsheets for hiring or payroll.
The buyers you want are not searching for you
A buyer who is actively searching finds you, and every competitor. HR directors and Heads of People mostly are not searching: they buy from a shortlist of suppliers they already know. Getting onto that list is the game.
A short, personal email does that: who you are, what you do and why it matters to them. Whoever needs it now writes back. Whoever does not, knows where to find you later.
HR directors and Heads of People are rarely browsing for software; they are managing people. The trigger for change is usually internal and invisible from the outside, so a well-timed email works better than waiting for them to start searching.
What you get
- We find the companies and decision-makers, verify the addresses, and write and send the emails
- You only pay for replies in which a company shows interest
- You see every reply in your own client portal and reject anything that is not a real lead
From list to lead
- 01
Day 1 to 2
Infrastructure
Domains and inboxes in your name, set up and secured. The warm-up starts right away.
- 02
Day 3 to 7
The right data
Your ideal customers and their decision-makers, enriched and verified.
- 03
Day 8 to 13
Campaign and agents
Research, pitches and reply agents, built around your offer.
- 04
Day 14
Live
Emails go out. Qualified prospects appear in your client portal.
A demo for a COO after a hiring spree the current process cannot keep up with
A payroll switch when a company opens in a new country and the old system cannot handle it
An onboarding tool for a company that has outgrown a spreadsheet used by more people than it was built for
Asked before
Everything about the service is on the email marketing page, more questions on the FAQ page.
See whether we can reach your buyers
Leave your name and email address. We call you to hear which markets you sell into and which companies you want to reach.
- 01Send the form, or call us.
- 02Within one working day we reply with a proposed time.
- 03After the call you get a written proposal with a fixed price. Then you decide.
Book a free call


