Email marketing, pay per lead
Reach the companies you want to win, not just the ones that find you
Every week we email the people who decide at companies that fit what you sell. You only pay for replies from companies that show interest.
No monthly fee. If nobody replies, you pay nothing. The exact price per lead is agreed up front and depends on who you want to reach.
The only thing you pay
from €75,- per leadfor each company that shows interest
- No monthly fee
- Rejected replies cost you nothing
- Campaign on your own domain, separate from others
The problem
Waiting is a choice too.
Inbound only works when someone happens to be looking. Outreach turns that around: we contact companies that fit what you sell, whether they were already searching or not. Think of the founders, managing directors and heads of department who sign off on a purchase like yours.
The deal that goes to someone else today did not go to the best supplier. It went to whoever was in view at the right time. You can leave that to chance, or you can arrange it.
What we do not do
- Email consumers
- Mass mailing without a reason per company
- Promise numbers nobody can deliver
What you can count on
We do the outreach, you do the selling
Most B2B companies do not have a marketing problem but a time problem. You know you should be reaching out to new companies. But your team is busy building the product and serving customers. We take the outreach off your hands and show you exactly what it delivers.
How it works
Every week, replies from companies you would never have spoken to otherwise
We handle all of it: finding the companies, finding the right person, verifying the addresses, writing the emails and the follow-up. All you do is reply to whoever writes back.
- Week 1
Define the audience
We agree which companies you want to reach, in which countries and which roles. We find the addresses to match.
- Week 2
Warm up the domain
A new mailbox cannot send hundreds of emails on day one. We build it up gradually, otherwise your emails end up in spam.
- From week 3
First emails go out
The campaign starts running. The first replies usually come in within a week or two.
- Ongoing
You review
Every interested reply appears in your client portal. Anything that is not a real lead, you reject and do not pay for.
What counts as a lead
Counts
A reply in which a company shows interest in what you offer: a request for a demo, a price or a call.
Does not count, and you do not pay for it
A rejection, an automatic reply, the wrong person or a question that goes nowhere. You reject it with one click in your client portal. You have five working days to do so.
The campaign runs on your own domain and mailboxes, separate from ours. That way your sender reputation never gets mixed with that of other clients.
The offer
Email marketing, pay per lead
from €75,- per leadNo monthly fee. If nobody replies, you pay nothing. The exact price per lead is agreed up front and depends on who you want to reach.
- We find the companies and the people who decide, verify the addresses, write the emails and send them
- You only pay for replies in which a company shows interest
- You see every reply in your own client portal and reject anything that is not a real lead
Anything that is not a real lead, you reject yourself and do not pay for.
Why per lead
Because then our interest is the same as yours. We only earn something when a company replies that you think is worth it. Not when we send lots of emails, not when the month is over.
It also means we are critical about who we contact. A list full of companies that will never need what you sell costs us time and gets you nothing.
Everything about the service, including what is not included:
All about email marketingWho this works for
B2B software and fintech first
And every European company that sells high-value work to other businesses. Per industry you can see who we reach for you.
B2B software
Fintech, finance and legal
High-value B2B services
Industry and manufacturing
Automotive and mobility
Healthcare and life sciences
Niche e-commerce
What people ask before they say yes
Isn't this just spam?
No. We only email businesses, never consumers, and only businesses where we can explain why what you sell is relevant to them. The emails are short, personal and about their situation. Anyone who is not interested does not get a second sequence, and unsubscribing takes one reply.
What counts as a lead, and what does not?
A lead is a reply in which a company says it is interested in what you offer: a request for a demo, a price or a call, or a concrete question about working together. A rejection, an automatic reply, the wrong person or a question that goes nowhere does not count. You do not pay for those.
What if I do not think a reply is a real lead?
Then you reject it in your client portal with one click. You have five working days to do so. A rejected reply is not charged.
Why does the price per lead say "from"?
Because some audiences take more work than others. A list of HR directors in one country is quicker to build than a list of purchasing managers at automotive suppliers across Europe, where the right person has to be found at every company. The price starts at €75,- per lead and is fixed before the campaign starts; it does not change after that.
More questions are answered on the FAQ page.
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Next step
One call. After that you know whether this works for you.
No sales pitch. We look at which companies you want to reach, whether we can find them, and what a reply would cost you. If it is not a fit, we will tell you.
Get in touch
First, let's see whether this works for your company
Leave your name and email address. We will call you briefly to hear which companies you want to reach.
Rather call? That works too. You speak to the people who do the work.
- You send this form, or simply call.
- Within one working day you get a reply with a proposed time.
- After the call you get the price per lead in writing. Only then do you decide.